Social Media Baseball Ticket Contest
Frank Ancona Honda, an Olathe-based car dealership, launched a social media contest for a chance to win a pair of tickets to a Kansas City Royals baseball game. Our agency created the contest, artwork, strategy and digital advertising for the contest. To enter, contestants liked and commented on the contest post. The results included 142 contest entries, and 463 engagements (comments, likes, shares). The cost per engagement was $0.11 and cost per click was $0.10. According to Google AdWords, the average cost per engagement or click for automotive on social media is $1.43.