Transportation Logistics Recruitment Campaign
One of the fastest growing transportation logistics companies in Kansas City retained our agency to help them improve their overall brand, social media marketing and digital recruitment. Due to the client’s rapid growth, our team re-evaluated the company’s messaging and digital presentation. By interviewing the senior leadership team, we were able to present their story in a more personalized manner, create branded content reflective of the organization and update their website aesthetics. We also overhauled the client’s organic search engine optimization by adding web pages to increase their search ranking on page one of Google under several targeted keywords. Additionally, our team launched LinkedIn and Facebook ads to help drive applicants. The recruitment campaign produced high-quality candidates and also allowed the client to save money by terminating three headhunting agencies it had been using to recruit talent. The Kansas City Business Journal featured the success of the marketing campaign in a 2016 news article, which our agency secured, about the client’s rapid growth.