JSMM + VBM CREATIVE REEL
WEB DESIGN & DEVELOPMENT60%
WEB VIDEO PRODUCTION90%
JSMM + VBM VIDEO REEL
JSMM + VBM SERVICES
JSMM + VBM EDITORIAL TEAM
CONSULTING & RESEARCH
In order to advance a brand’s existing strategy and/or sales goals, custom consulting and research must be completed. By designing specific research goals, business objectives and metrics, campaign plans and digital marketing tactics can be integrated with a company’s sales, branding and reputation management to hit targeted goals and achieve a successful ROI.
To execute on target key messages, marketing campaigns, cross channel advertising and social media tactics, an editorial calendar with campaign themes are beneficial to the client. The editorial planning process takes into account search marketing, competitor research, buyer personas, geographics, interests, behaviors, creative, existing customers and more. The editorial calendar is custom designed by the agency for each client.
CREATIVE & BRANDING
Content marketing, web design, graphics, marketing brochures, corporate identity packages, logos and digital storytelling necessitate custom artwork, photography, infographics, GIFs and more. For clients, holistic and integrated design and branding have become more critical with the shift to digital storytelling from brochureware.
WEB DESIGN & DEVELOPMENT
WEB DESIGN & DEVELOPMENT
Full service web design and development with custom photography and artwork to ensure that no two websites are alike and stand out in a world full of stockart. Clients participate in determining their brand’s future from a wide range of resources and talent. The agency prides itself on designing websites for the future, not the past, by incorporating fresh, clean branding with the right software and creative assets.
From YouTube videos to documentaries and animated explainers to testimonials, web videos are today’s marketing weapon. While branded video content is key to engaging audiences, Facebook Live video, Facebook 360 video and mobile videos all have a critical role in building communities and delivering successful ads. In fact, real-time video content or short form videos, have proven to be more effective on social media and keeping ad costs to a minimum. These videos are authentic, but require some planning to maintain brand consistency, strategy and more. View the portfolio page for examples:
Creative services, ad management and reporting for social media advertising on Facebook, Twitter, Instagram, YouTube and others. Tactics include utilizing custom audiences, lookalike audiences, targeting competitors’ customers, location-based ads and more.
Multi-channel strategy, editorial planning, writing, creative production, channel publishing and reporting that is fully integrated into a brand’s strategy from native content to digital ads.
A complete strategy from consultation to execution that includes custom artwork and high quality content for all digital channels. Today’s content marketing includes social media, digital storytelling, search marketing, editorial planning and digital advertising. It is the latest evolution of social media to a more advanced storytelling strategy that inspires, creates and motivates audiences to engage with a brand.
Organic search marketing and social media go hand-in-hand. High quality, original content along with a robust reputation management plan to get customer reviews will make or break a brand’s competitive advantage on Google.
Stale stock art is out of style. High quality visual assets set the tone for a brand, so to capture an audience’s attention, it’s critical to select and produce sexy visuals from branded photos to videos. Even for an ad or special offer, digital storytelling is about branded, creative content first and then the offer or promotion second. Finally, if brands want to guarantee their work-of-art is seen, they must “pay to play” across social media channels. By utilizing branded content instead of advertising products, brands will have better luck getting into newsfeeds and gaining traction on their ads. Ad-blocking is picking up steam, so stick with content that is organic, rich and interesting, instead of flat, boring ads.
LOCATION-BASED MOBILE ADVERTISING
LOCATION-BASED MOBILE ADVERTISING
"We reached out to Jennings Social Media Marketing for assistance in growing our brand. JSMM supported our effort to design and launch the website so it could function well as a component of the overall marketing and social media plan. Since launching the new website and engaging JSMM, our business-to-consumer sales are up 20 percent. They have also attracted new customers, engaged with our target audience and even collaborated with designers and influential bloggers to increase the awareness of the brand. We strongly recommend Valerie Jennings and her entire team at Jennings Social Media Marketing!"CEO of Luxury Retail/Manufacturing Company
"When we decided to utilize an outside marketing firm for our law firm newsletter and public relations, we looked at several options. We chose Jennings Social Media Marketing because they offered a personal relationship that strove to understand our business and the professional strictures that impact law firm marketing. They have done a terrific job editing and publishing our newsletter as well as providing cutting edge blogs, tweets and other media inserts that help distinguish ourselves. We would strongly endorse them for the services they provide."Partner at a Business Law Firm
"We had a tremendous response the first day we issued a Facebook post about accepting online orders and sold several bikes in just a few hours. The JSMM team also helped us issue press releases and manage the brand with investors and the media. During a trade show appearance, the JSMM team monitored and posted content in real time to get attendees excited about our booth and contest. With the help of the JSMM team, we ended up winning two show awards including Rookie of the Year. I highly recommend JSMM for anyone wanting a team that is truly professional and also a lot of fun to work with."Marketing Director at Motorsports Company
"Jennings Social Media Marketing has helped my startup get PR attention in business and technology publications, across various blogger sites and on television. The work the JSMM team provides is of a very high quality and works on a shoestring budget. All startups should take advantage of the leadership, business advice and strategic partnership that JSMM offers to businesses. Startups should also look to the agency for guidance in social media strategies to increase SEO and online visibility."CEO of Startup Company